What You Will Learn?

1. What to use instead of pain points (I give you an exact list of what to use.) 

2. What you can promise without big, empty promises. (I give you an exact list of what to use.) 

3. Your messaging shadow and superpower will help you see where you might be hiding your message and how to share it so you connect with your ideal clients.

==> The class is an instant access training.

Why Does This Matter? 

(Everyone uses pain points and big promises, what's the big deal?)

Using pain points and big, sexy promises attracts clients who often want a quick fix. 

However, your ideal clients use more critical thinking and are highly skeptical of big promises. They don't want to be manipulated into buying things. 

Crafting your message without pain points or big promises is setting up your client to be empowered and to create realistic results. 

Approaching your message with these values in mind creates more sustainable business growth, attracts awesome clients, and allows you to sleep better at night, knowing that your messaging and marketing align with your values. 

But if you're thinking, "Will this work?", I get it. 

We are taught that pain points and big promises sell! "They work," people say. But who exactly does it work for? 

If the only person it works for is the business owner, making money, then our business is just a simple money grab that doesn't offer real value or let people know they matter. 

If you deeply care about your work, the world, and the impact you want to make, then this will work for you: 

• Approach your message with compassion instead of pain points. 
• Share what's possible along with tangible deliverables from your work instead of big over-the-top promises. 

Your marketing will work better, your clients will be happier, and you'll create a business that emulates the world you want to live in.