Make more consistent sales by building trust through your marketing.

How? Identify what your clients truly want without using pain points or big promises.  
(This is vital, especially when the world is on fire because your clients are feeling it, too.)

Join this 75-minute class on September 10 at 12 p.m. Mountain time

(see your local time here)

A replay will be available within 24 hours after the live class. 

P.S. This is not a sales-pitch "webinar." It's the full module from my Rebel Marketing Method program.

Traditional Marketing teaches us that:
When your ideal client is
struggling...
all they need to get a result...
...is your offer!
But this traditional formula is missing key elements to build trust and market in a way that doesn't require urgency, FOMO, or high-pressure sales.

Especially in the world right now, when trust is being questioned because of harmful US politics, the overuse of AI, collective trauma, and more.


The Client Compass fills in the gaps:
The Ideal Client Compass walks you through the four stages of your client journey so you:
- 1 -
Clearly see what your ideal client really wants and how your offers serve them.
- 2 -
Know the words to use to connect with your audience and build trust.
- 3 -
Invite people into your offers without feeling pushy.
The Result?
Your client wins.
Your client feels heard and seen, and makes buying decisions that align with their values and needs.
You win.
You work with amazing clients and get paid. You expand your impact.
Bonus win: We model a different way of doing business. 
We stop perpetuating toxic marketing trends by integrating a human-first approach, which fosters sustainability and disrupts capitalism.
What You Will Learn in this Class:

The four stages of the Ideal Client Compass, which helps you pinpoint what your ideal clients want and how to speak to them so they see the value you bring. 

What to put in your content to reach your audience at every level, nurturing people to connect with you and say yes to your offers when they are ready.


How to identify exactly where your audience gets stuck and the turning point when they are ready to change, which is where your offer comes in. 

How this Helps You:

Map Your Client's Journey
Identify exactly where your ideal clients get stuck and what they truly need to hear to move forward. 


Articulate Resonant Messaging

Uncover the exact language to use at each stage to build trust and connection, which organically highlights your offer without feeling pushy or too salesy. 


 Simplify Your Marketing and Sales Process

Use this compass as a "readiness tool" to identify who is ready to buy now and who needs nurturing, so you honor people's buying decisions without high-pressure sales tactics or overgiving. 


Create Organic Conversions

Guide clients naturally to your solution as the obvious next step when they are ready, and not a hard sell. 


 Price with Confidence

See the undeniable value of your work through your client's eyes, so you price your services equitably to pay yourself well.

The Client Compass is a module from my Rebel Marketing Method, a 6-week program that teaches entrepreneurs how to create simple, one-page marketing plans that work and integrate human-first strategies into their marketing. 


The result? More consistent sales without the hype or hustle. 


{This class, along with all of my programs, is trauma-informed and neuroaffirming.}

Who Is This For?

The Ideal Client Compass is for service-based entrepreneurs who:

  • Don't want to do exhausting launches to sell their offers
  • Are tired of figuring out algorithms and want a simple and aligned marketing plan
  • Vote with their dollars and don't want to pay for ads that just make tech bros richer
  • Lead their business with inclusive values
  • Want to nurture their nervous system alongside nurturing their business
  • See through toxic marketing strategies and want an easier way to get clients
  • Care deeply about their impact

What's Included:

  • Access to the live class
  • PDF workbook
  • Access to the replay and workbook in a learning portal, allowing you to view them at any time

FAQs
  • Is this a webinar that's really just a sales pitch?
    Ugh, no. This is a standalone module from my full Rebel Marketing Method program.

    I will take about 60 seconds to mention my full program, which starts on October 1, and I would love for you to take a look.

    But this is not a "webinar" where I spend half the time sharing my rags-to-riches story and the other half to upsell you into my program. #gross

    That's not how I roll.
  • Will there be time to ask questions?
    I leave the last 10-ish minutes for questions. I will also have a chat moderator to ensure I catch all the questions in the live chat.

    If the content takes the full 75 minutes, I will be available to answer questions afterward.
  • How long is the class?
    The class is scheduled for 75 minutes. I may go over this time to accommodate questions.

    Here is the general flow:
    Welcome and community agreements (2-4) minutes
    Nervous System Check-In (2 minutes)
    Training and workshop (50 minutes)
    Wrap up and Q&A (15 minutes)
  • What if I can't attend live?
    The replay will be available in my learning portal within 24 hours, allowing you to watch it at your convenience.
About Your Host: Angela Johnson (she/her)

Hello and welcome! 


I help multi-passionate rebels craft their message and implement their marketing without using pain points, complicated funnels, or other gimmicky strategies. 


Since 2008, I have helped hundreds of private clients and over 3,000 students from my courses and events ditch one-size-fits-all formulas and lead their businesses with their values. 


As a trauma-informed coach and strategist, I'm best known for my simple 1-page marketing plans and keen ability to help my clients craft compelling messaging while prioritizing their nervous systems.


Values: 

When we change how we do business, we dismantle systemic oppression. Black Lives Matter, and I am committed to amplifying the voices of BBIPOC, LGBTQIA2+, and other marginalized and underrepresented communities. 


I live and work on the unceded territory of the Goshute Nation.


Connect with me on Instagram @angelajohnsonbiz.
To learn more about my coaching and programs, visit www.angelamjohnson.com.

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    Ideal Client Compass$40

    • Total payment
    • 1xIdeal Client Compass$40
      -+

    All prices in USD

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